Every After Has A Before
It was shocking to learn that the penthouse at 205 East 59th street had been sitting on the market for sale for over a year and as a rental for 5 months. It was essential to determine how to best market this property to reflect its uniqueness and the experience of entering such a breathtaking penthouse.
The story of this penthouse was best told through video. Thanks to our partners 929 Media, Visual Conductor, and Julian Tryba a marketing video, unlike any of those in the real estate industry, was created
Not only was the reception from prospective renters overwhelming, but fellow brokers in the field weighed in:
“This is phenomenal Steve, taking it to a whole new level with this video!! Well done sir!” -Katie T.
“Are you kidding me with this video?!?!? It is so fantastic!!!!!!!!!!! Congrats Steve” -Justin C.
“Mythical. Simple. Mysterious. Elegance. Luxury.” -Takk Y.
A full application was received just 6 days after launching and the lease was signed within a week.
70 Little West Street sold at the full asking price of $3.8 Million and had an accepted offer in 30 days.