205 East 59th Street

Challenge

Every After Has A Before

It was shocking to learn that the penthouse at 205 East 59th street had been sitting on the market for sale for over a year and as a rental for 5 months. It was essential to determine how to best market this property to reflect its uniqueness and the experience of entering such a breathtaking penthouse.

Solution

The Vision

One of the apartment’s most compelling assets are the exposures: starting with Eastern facing bridge views and travelling to Central Park’s exquisite cityscapes in the master-suite, the exposures are unparalleled. The marketing presentation had to amplify the architecture and interiors of the penthouse, creating a story that could only occur in this distinct space.

The Launch

The story of this penthouse was best told through video. Thanks to our partners 929 Media, Visual Conductor, and Julian Tryba a marketing video, unlike any of those in the real estate industry, was created

Not only was the reception from prospective renters overwhelming, but fellow brokers in the field weighed in:

“This is phenomenal Steve, taking it to a whole new level with this video!! Well done sir!” -Katie T.

“Are you kidding me with this video?!?!? It is so fantastic!!!!!!!!!!! Congrats Steve” -Justin C.

“Mythical. Simple. Mysterious. Elegance. Luxury.” -Takk Y.

Results

The After

A full application was received just 6 days after launching and the lease was signed within a week.

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