214 Lafayette Street

About 214 Lafayette Street

Formerly one of New York City’s first power stations, 214 Lafayette was renovated to perfection and launched by the Halpern Team as “New York’s Most Unique Rental Property.” 214 Lafayette is an amazing 12,000 square foot townhouse in Soho and was the first $100,000 per month listing in New York. Despite the enormous amount of press associated with the high price tag, the objective was to create a press strategy that did not rely solely on the price point of the home. The owner encouraged us to think outside of the box.